Ash Boucher is a creative director and event branding strategist with nearly 20 years of experience designing bold, high-impact experiences that blend immersive storytelling, sharp creative direction, and unforgettable visual identity. With a background spanning luxury hospitality, corporate events, and experiential design, her work has been featured in publications including Modern Luxury, Vanity Fair, BizBash, and the Washington Business Journal.

Before launching her studio, Ash served as Brand Director for one of Washington, D.C.’s leading catering and hospitality companies, where she helped shape large-scale events, brand activations, and VIP experiences for some of the country’s most recognized organizations and venues. She has also designed full visual identities, websites, and marketing plans for corporate clients, non-profit organizations, venues, and more. Today, she partners with brands, planners, and producers to create events that feel cohesive, elevated, and impossible to ignore... the kind people talk about long after the lights go down.

Ash resides in Newburyport, Massachusetts with her husband and two hockey-playing sons. When not designing events, she is often found behind the lens capturing family portrait sessions, event photography, and food photography and styling. She is active in the local community, and currently serves on the board for the Newburyport Education Foundation as Marketing Chair, in addition to volunteer work for the Shriner's and other local organizations.