Bard & Co - Folger Shakespeare Library Cafe

Identity concept and packaging design for a kiosk-ordering cafe inside the newly renovated Folger Shakespeare Library, located in Washington, D.C. Reopening in Spring 2024, the library has undergone extensive renovation to modernize its spaces and serve its audience into the future. Included in its modernized spaces is a casual cafe concept, and EDC was tasked with developing its brand identity, complete with naming and packaging examples.

EDC pulled its color story from architectural renderings of the newly renovated spaces and exhibits, focusing on modern elements and fusing them with classic examples from Shakespeare's iconic works to stay on mission for the library.