Ridgewells Catering

About this Project
Branding - Web - Social: Fully Outsourced Marketing
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Concept • Creative Direction • Visual Design • Outsourced Marketing • Blog Writing • Content Development • Social Media • Media Buying • Print Advertising • Digital Advertising • Sales Tools & Print Collaterals

Ash Boucher has worked with the Ridgewells Catering brand since 2014. She successfully guided one major re-brand in 2015, helping to transform the 95-year legacy company into one of the nation’s top catering and hospitality brands, helping to increase revenue over $45 million, and led a brand refresh in 2023 that included updated artwork and a new website.

Epoch Design Co. leads the entirety of Ridgewells Catering’s marketing program. We advise and help to set their marketing goals, with key consultations on trade and sponsorship partnerships to maximize the budget. We manage all of their social media channels, and as part of that, provide and/or coordinate their in-house staged photography and videography, in addition to all content development and planning for blog writing, SEO, and more. 

Ash has designed countless print and digital ads for Ridgewells in the last 10 years, placing them in publications such as The Washington Post, Washington Business Journal, Vogue Magazine, Southern Living Magazine, Martha Stewart, Modern Luxury, and Washingtonian Magazine. She communicates and has personal relationships with editors and reporters for each of those publications.

EDC creates all marketing materials and collaterals for Ridgewells, including menus, brochures, signage, and stationery. In 2023, EDC launched a new website for Ridgewells. Within 30 days, the website was ranking on first-page search results with keywords such as "Best Caterer Washington DC."

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